Soren Hale
Product Marketing Manager
Minneapolis, MN soren.hale@example.com +1 (555) 002-1104
Profile
Product marketer who turns a shipping calendar into a story sales can use. Writes launch kits, competitor notes, and talk tracks that do not sound like slogans.
Experience
Product Marketing Manager
2021 – Present
Quilt & Compass · Minneapolis, MN
- Ran a three-product launch calendar that lifted qualified demo requests 27% in two quarters.
- Replaced a 40-slide battlecard with a two-page brief sales actually attached to deals.
- Interviewed 18 customers and turned the notes into messaging that cut “what does this do?” tickets by 31%.
Marketing Specialist
2018 – 2021
Northfield Stories · Minneapolis, MN
- Owned weekly nurture emails that kept trial-to-paid conversion above 11%.
- Built a simple competitor log so claims could be checked before a webinar.
Skills
Positioning · Launch planning · Sales enablement · Customer interviews · Copy · Analytics
Education
B.A. Marketing
2018
Lakeshore College
Projects
Launch Kit
Reusable outline for announcement, sales brief, and FAQ in one folder.